Types.
Innovation, Strategy, Design
Turning Product Ideation Concepts into Winning Innovation.
Great ideas die without the right process. With the right process, product ideation is a structured framework that transforms sparks of creativity into actionable strategies, leveraging tools like design thinking to evaluate and refine every product idea. It’s a product manager’s secret weapon—a proven method for moving from an ideation workshop to impactful product development. …
Positioning, Innovation
CPG Product Line Stretching For Increased Market Share.
When Cadbury launched its instant mashed potatoes, we had a clear example of where product line stretching doesn’t work. But, when Dole stretched its product line from canned fruit to frozen fruit bars, consumers received the stretch well. These contrasting outcomes indicate that product line extensions can be risky if improperly executed but a real…
Positioning, Innovation, Strategy
Brand Innovation Trends That Drive Real Growth In 2025.
Discover the top CPG brand innovation trends for 2025 driving real growth. Learn how product innovation, branding, and consumer behavior are shaping marketing strategies that win in retail and online.
Innovation, Strategy
How to Approach Branding and Innovation Without Losing Your Edge.
Discover how to align branding and innovation to evolve your brand identity, drive growth, and connect with consumers—without losing what works.
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.