Types.
Positioning, Innovation, Strategy
How Horizontal Brand Extensions Expand CPG Market Share.
Learn how to execute a successful horizontal brand extension, avoid common pitfalls, and expand market share with data-driven strategies that guarantee results.
Positioning, Innovation, Strategy
The Strategic Choice Between a Sub Brand vs Brand Extension.
Sub-brand vs. brand extension—which is right for your CPG brand? Learn the key differences, risks, and strategies to make the smartest choice. Read now.
Positioning, Innovation, Strategy
The Smart Way to Build a Hybrid Brand Architecture in CPG.
Discover how hybrid brand architecture strengthens brand equity, prevents confusion, and drives CPG growth with a smarter, scalable brand strategy.
Positioning, Innovation, Strategy, Design
A No-Nonsense Guide To Winning in CPG and Retail.
Learn the secrets to winning in CPG and Retail landscape. Discover the art of crafting a memorable brand identity that generate sales in retail landscape.
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.