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Positioning, Innovation, Strategy
Brand Innovation Trends That Drive Real Growth In 2025.
Discover the top CPG brand innovation trends for 2025 driving real growth. Learn how product innovation, branding, and consumer behavior are shaping marketing strategies that win in retail and online.
Innovation, Strategy
How to Approach Branding and Innovation Without Losing Your Edge.
Discover how to align branding and innovation to evolve your brand identity, drive growth, and connect with consumers—without losing what works.
Strategy
A Comprehensive Guide To The Brand Positioning Model.
In today’s socially conscious world, where 90% of consumers expect brands to support social and environmental issues, it is the right time to adjust your brand positioning model. Incorporating sustainability and social responsibility into your brand strategy is no longer just a nice-to-have; it’s a must-have for brand equity. It promotes customer loyalty, ultimately boosting…
Positioning, Strategy, Design
A Strategic Approach To Cleaning Product Packaging Design.
Discover how to create high-performing cleaning product packaging design that drives sales, builds trust, and stands out on shelf with real consumer insights.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.