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Strategy, Design
A Simplified Primer to Defining a Brand: What Is Branding?
Branding is part art, part science. Many intangible elements go into shaping a brand that stands out and brings in the clientele you’re shooting for. “Think pieces” about branding elicit many opinions and much debate and leave us finding the concept difficult to quantify. This leaves a lot of professionals demanding to know what a…
Strategy
How to Write a Brand Promise You Can Keep.
Does your company have a brand promise? And if so, are you keeping this promise to consumers? Along with general “mission statements” and other corporate slogans, the phrase “brand promise” might sound like jargon. But don’t be fooled. Your brand promise is one of the few reasons (if not the only reason) that your customers buy from…
Strategy
How Consumers Research and Buy Products
For years, consumers bought products the same way. They’d see ads on TV, magazines, or radio, they’d go to a brick-and-mortar store, and after a quick evaluation of shelf appeal and packaging (and some prodding by a salesperson), they’d purchase. It was a simple enough system—until the internet came along. When that happened, consumers became…
Strategy, Design
3 Crucial Millennial CPG Trends to Know.
When targeting any demographic, you need to enter the consumer’s mind. You must walk in their shoes, understand their habits, and consider their options. Targeting millennial shoppers is no different. Who Are Millennials? Millennials (a generational cohort loosely defined as those born between 1981 and 1996) have a firm foothold in the consumer market. They…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.