How to Come Up with a Unique Business Name?

Owners spend countless hours and resources on creating a perfect business name. Yet, they end up in a ditch of ideas, unable to surface original thoughts.

It is essential to create unique business names. These are easy to trademark, safeguarding your intellectual property from others. However, in today’s world of ‘brand saturation,’ finding fresh perspectives has become nearly impossible.

That’s why today, we’ll discuss techniques you can implement to find a unique business name for your company. We will try to cover each aspect in detail so that you can easily follow our thought process. So, without further ado, let’s get started.

Tips to Find an Original Business Name

Below, we’ve given tips on how to find and create original branding for your company.

Brainstorming For Ideas

Brainstorming is a powerful technique for generating fresh ideas. It allows you to be creative in your thinking and helps you find original brand names. Brainstorming requires sheer focus, so avoid distractions and sit quietly for the thinking session. Consider the following things to craft a suitable name.

• Target Market and Trends
• Audience and their interests
• Brand Personality and Image 
• Cultural values

Considering the audience means understanding their age, demographics, geographical location, and knowledge level. Such parameters will guide you in creating a name that attracts the maximum number of people, leading to more earning opportunities. Successful brainstorming is tiring, but it indeed holds the key to genuine ideas.

Pool Ideas From Stakeholders

If you’re stuck with the idea generation process, involve key stakeholders. Pool ideas through think polls, interviews, webinars, etc. Utilize the power of social media, long-form content, and more to involve the audience in the think tank.

People’s ideas will help you get a unique business name as a mass audience will provide many new perspectives. In contrast, generating an equal number of thoughts would be nearly impossible for a single person.

It isn’t necessary for what the public suggests to be original. The same goes for your brainstormed ideas that you spent an eternity finalizing.

Hence, you’ll need to run further tests and checks to ensure the uniqueness of your business’s name. 

Check For Your Preferred Name Online

To ensure your business name is original, search it online using a search engine. Then, try to find any relevant pages indexed on the name. If you see nothing, then you can keep the name!

Finding a LinkedIn, Facebook, or any other social site means you’ve got competition. If the opposing brand has a considerable following, try altering the name to find uniqueness in this scenario.

But, if the opposition is negligible, you can beat them by increasing your digital presence with the proper SEO techniques.

Additionally, if your business name brings up no domain name anywhere, immediately buy it out before someone else does. Not only will this step ensure your company name’s uniqueness, but it will also do wonders for your SERP ratings.

Research-Related Keywords

Another aspect that you can cover to ensure name originality is by researching relevant keywords. Use keyword explorer tools like Ahrefs and SEMrush to determine functional parameters like keyword difficulty (KD). These will help you finalize your decision for the brand name.

Aim for a keyword with a lower KD score but a higher search volume. Then, edit your business name and align it with the potential keyword. This will ensure that your business name indexes on top of user searches, improving traffic to your platforms later.

If you’re still stuck with the finalization stages, you should surely follow our next step.

Finalize The Name With A Team

Find your support system. This can be your close family, friends, or personal advisory panel.

No matter who you choose, they must be able to pass you honest reviews about the name. These suggestions can ignite a chain of constructive iterations, making your brand name unique, appealing, and compelling for the audience.

Plus, an outsider’s perspective is sometimes necessary to create something invaluable. This effect happens because you’re primarily focused on the nitty-gritty, but a third-person POV judges things on the big picture. Therefore, consulting your support team can highlight new avenues of improvement, solidifying your craft.

Consequently, you’ll develop a unique business name, helping you stand out from other brands.

An Alternate Method

Lastly, we also have an alternative method for creating unique business names: utilizing an AI-based business name generator online. 

The advanced tools utilize their vast language dataset and recurrent neural networks (RNNs) to find new business names accurately.

Simply provide a topic or a keyword for your business discussing your work type. Then, you also have an option to select several suggestions for the name. Finally, choose a relevant business niche from the drop-down menu and hit the ‘Generate Names’ button.

For our work example, we chose the business keywords ‘fresh sandwiches’ and the niche ‘Food and Beverage.’ Below are the generator’s results.

The tool generates business names relevant to the target market and can evoke emotions that help you stand out. You can always explore the tool more to create exciting business names for other niches.

Final Words

In this post, we saw how to come up with a unique business name for your company. We learned that brainstorming and crowdsourcing ideas are great ways to prepare a rough sketch for the name. Then, you should search the internet and skim trademark classes to ensure your creation is original. Finally, research relevant keywords and consult your support system to finalize the name.

Data-Driven Brand Development

Want a best-selling brand? SmashBrand is a brand development agency for makers of fast-moving, durable, and consumer packaged goods who want to see a performance lift in retail. Our PathToPerformance™ process guarantees a brand performance lift on retail shelves. From strategy to design, we take consumer brands through our Path To Performance™ brand development process, setting them up for long-term success. Book a time to discuss your project with our team.