Types.
Strategy
How To Build And Use A Product Positioning Chart.
Imagine having a profound understanding of your target market, positioning your new product so effectively that it outperforms even the biggest CPG brands. This is the outcome of effective brand development where you can drive a 30% lift in both brand equity and market share. It may sound impossible, but it’s a reality for brands…
Innovation, Strategy, Design
How To Develop A Dog Food Packaging Design That Converts.
Data-driven dog food packaging design that educates, differentiates, and sells. Learn proven strategies to win pet owners’ hearts and shelf space fast.
Positioning, Strategy, Design
How To Create A Shelf-Ready Animal Packaging Design.
Discover how to create high-performing animal packaging design that drives sales, connects with pet owners, and stands out across retail and digital shelves.
Strategy
The Definitive Guide To New Product Branding.
Studies show that 76% of Gen Z consumers prefer to purchase from brands with a significant mission or purpose. This data points out that new product branding is more than just slapping a brand name on your product. It’s about effectively communicating the underlying “why” that encourages the target audience to consider a product. You…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.