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Christy Lebor
Partner/ Strategy
Group Director
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Strategy

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Strategy

The Crucial Role Of Product Naming Exercises.

Your product might be innovative, but if the name doesn’t land, it won’t sell. In a crowded market, naming isn’t just a creative task it’s a strategic decision that can make or break your launch. So how do you create a name that sticks, sells, and builds brand equity? Read on to discover the proven product naming exercises that turn ideas into names and names into revenue.

Strategy

A Comprehensive List Of Product Naming Strategies.

Product naming is a critical aspect of branding and marketing. A product name is the center point of a retail packaging design, making it the primary means of differentiation. With such importance, your product name must be unique and emotionally compelling to drive sales.  But how do you choose the right name for your product?…

Strategy

Formulating The Perfect Product Naming Architecture.

Are you tired of product names that fall flat, fail to connect with your target audience, and leave your sales in the dust? It’s time to develop a foolproof brand architecture strategy for naming your CPG brand’s products and unleash the power of product naming architecture.  With a well-crafted naming process, you can create a…

Strategy

FMCG Sales: How To Guide For Consumer Goods Brands.

Maximize FMCG sales, capture market share & boost revenue! Learn the strategies, trends & key players giving you a complete understanding of this industry.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.