Strategy
Hacking the Psychology of Your Brand Design
How often do you take the time to read product labels when you’re out shopping? If you’re like most people, you probably take a quick glance at the product and make an impulsive purchasing decision based on its packaging. Well, there’s a reason for that, and it has a lot to do with psychology and…
Strategy, Design, Testing
The Complete Guide to Food Packaging Design.
Ready to launch the next best food product? Whether you’re a brand new company or looking for a package refresh, this article is the package design framework a food brand needs. This complete guide teaches you how to create a unique food packaging design that captures a category. Grocery chains don’t settle for shelf mediocrity….
Strategy
Effective Brand Messaging: Building a Strong Connection with Your Audience
Brand messaging plays a crucial role in the success of any business. It is the voice of your brand that communicates your values, purpose, and unique offerings to your target audience. In today’s competitive market, where consumers are inundated with numerous messages, having an effective brand messaging strategy is vital to cut through the noise…
Strategy, Design
Why We Don’t Do Spec Work
They say there’s no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree. Speculative work – or work done for free before terms are agreed upon– is still prevalent in many design, advertising, and communication industries. Spec work is a controversial hydra of a…
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The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Learn More About The ROI of packaging: How to design CPG packs that win with consumers.