Types.
Strategy
How To Create A Profitable FMCG Pricing Strategy.
In the FMCG industry, your pricing strategy is one of the most vital components of a successful brand strategy. Hitting the sweet spot of pricing can skyrocket the company’s overall profit. Conversely, the wrong FMCG pricing strategy can traumatic impact brand performance. The right FMCG pricing strategy boosts overall product sales, builds stronger customer loyalty,…
Strategy, Design
How to Target Moms With Your Product Packaging.
Television episodes of mothers from the 1950s showcased women who had time on their hands. These women “appeared” to have a schedule allowing for full course meals, casual conversations with a friend, and being the therapist of the family. Then came a shift where many women started working. They put children in day care and…
Strategy
How Much Does Brand Development Cost?
Your brand isn’t what you say, it’s what people remember. Without a smart strategy, even great design falls flat. Want to build a brand that actually sticks, sells, and scales? Start with the strategy. Keep reading to uncover what brand development really costs and why it’s worth every dollar.
Strategy
Product Messaging That Drives Conversions.
Look in any clearance section or last-chance grocery store, and you will find a plethora of examples where design and/or copy missed the mark. Even the most amazing and innovative product will suffer a similar fate if the company was not deliberate about each element’s messaging before it reached store shelves. For your product to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.