Types.
Strategy
Why Rebranding Is Essential For Growing A Business.
Did you know Tropicana lost $30 million in sales after rebranding package design? Sound scary? So why rebranding? Even though it can be risky, rebranding can help a company grow its business significantly if planned and executed carefully. It allows companies to realign their missions and goals with the target audience’s interests. It helps to…
Strategy, Design
Gen Alpha Packaging Design: How To Target The Younger Generation.
Staying on top of trends is only the start to outperforming your retail competitors. To win on retail shelves, you must understand the nuances of your target demographic and how to reach them with your product packaging. This article will discuss gen alpha packaging design, helping you understand what your package must accomplish to convert…
Strategy
How to Execute a Flawless Rebranding Launch
A rebranding launch is a pivotal moment that can make or break your company’s future. When done right, it marks a new chapter that re-energizes your brand and propels growth. Failing to plan and execute it properly can confuse the target audience and dilute the brand equity. If you’re planning a rebrand, the stakes are…
Strategy
How To Come Up With Product Names.
What makes you pick a specific product from all available options when shopping? The product naming framework plays an essential role in purchase-making decisions. But how to come up with product names that align perfectly with the target audience’s interests. Your product name makes all the difference between success and failure for a new product…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.