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Strategy, Design
Vintage Packaging Design: When To Lead With Nostalgia.
In times of uncertainty, consumers make purchasing decisions based on historical trust and feelings of nostalgia. This statement might threaten Challenger brands, but when your brand positioning aligns with the consumer’s past experiences, you can swing the pendulum in your favor. One means of capturing market share in such turbulent times is attaching your brand…
Strategy, Design, Testing
How To Effectively Approach The Brand Development Process.
Many CPG brands we know and love today spent years of strategic planning and implementation to become as recognized as they are now. For a company to excel in today’s competitive business landscape, you need to go beyond just creating a beautiful logo and a compelling slogan. Although these elements are essential, brand development entails…
Strategy, Testing
The Science Of Name Testing For Brands & Products.
Imagine spending hours brainstorming potential brand names only to come up empty handed, finding none that resonate with your target audience. But even for those lucky ones who do find a name they like, these companies make the big mistake of selecting the brand name based on internal opinions without conducting proper name testing with…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.