Types.
Positioning, Strategy, Design
What a Real Brand Activation Toolkit Looks Like.
Most brands look great in a pitch deck and fall apart at shelf. That’s because the real world doesn’t care about your mood board. It cares about clarity, consistency, and how fast you can execute across retail, digital, and everywhere in between. A brand activation toolkit closes that gap. Read on to learn what goes in it, why it matters, and how to build one that actually drives sales.
Strategy
The Importance of Brand Discovery for CPGs.
Every successful CPG strategy consists of a series of steps the brand takes to understand the category, consumer, and competition. The brand must implement these steps strategically and in a specific order. One of the initial steps is brand discovery is critical to brand performance. Unfortunately, it’s a step few brands take, and even fewer…
Strategy
The Power Of Brand Naming In Marketing.
What secret ingredient can make or break a brand’s success? The answer lies in the power of naming marketing. A well-crafted brand name captures user attention, shapes perceptions, and influences purchasing decisions like nothing else. Brand naming isn’t just labeling the products; it is the foundation of the brand identity. Picking the right name communicates…
Strategy
Types of Brand Positioning You Must Know.
The consumer market is a highly dynamic space with fierce competition in almost every sector. One may wonder how companies carve out their unique brand position in such a crowded space. What types of brand positioning strategies do they use? What makes their brand positioning statement different from others? According to Edelman, 81% of consumers…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.