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Strategy

Strategic Product Branding And Marketing Tactics That Reach Consumers.

“Sell me this pen!” You’ve probably encountered this classic line for teaching sales. Upon closer inspection, it’s not just about how to sell this pen, but rather why I should sell it in the first place. This “why” shapes your entire product branding and marketing strategy. To create a robust product branding and marketing strategy,…

Strategy

This Is How You Create A Brand Positioning Matrix.

Imagine creating a positioning strategy that precisely targets your potential customers’ desires. This is possible only if your plan is based on a compelling brand positioning matrix.  A brand positioning matrix is a powerful tool for analyzing and visualizing differences among competing brands, facilitating effective positioning and differentiation. This two-dimensional graph strategically plots a brand…

Strategy

The Ultimate Playbook for Successful CPG Branding.

Strategy

Best Product Branding Examples From the Last Decade.

Don’t even think about launching your new product without a solid branding strategy. Studies show that 81% of consumers need to trust a brand before considering buying. A good product branding strategy presents the product as the only solution to their problems, thus building trust and converting them into loyal customers. There are hundreds of…