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The Complete Guide to FMCG Advertising.
FMCG advertising wins by being sharper, faster, and rooted in real consumer behavior. In a category where milliseconds decide the sale, the right strategy drives growth while the rest gets ignored. Read on to learn more about what actually works.
Strategy
A Comprehensive List Of Product Naming Strategies.
A product name can launch a movement, or disappear in a week. The difference is strategy: knowing what your market needs, what your competitors missed, and how your brand earns its space. Read on to learn more.
Strategy
Formulating The Perfect Product Naming Architecture.
Are you tired of product names that fall flat, fail to connect with your target audience, and leave your sales in the dust? It’s time to develop a foolproof brand architecture strategy for naming your CPG brand’s products and unleash the power of product naming architecture. With a well-crafted naming process, you can create a…
Design
Juice Box Design: How To Win With Parents and Kids.
While juice gives the appearance of a category where competitors play nice, brands of juice boxes fight for prime CPG positioning across national grocers. Successful juice box brands keep kids and retailers happy when their packaging creates repeat purchases. With so many emerging brands trying to capture market share, the juice box design is as…
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CPG product repositioning guide.
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