Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

The Impact Of 3D Logos On Branding.

People nowadays expect unique things from brands. Therefore, most online and offline businesses have started taking assistance from unconventional approaches. One trending unusual method is using a 3D design as a part of their logo. A 3D logo is an enhanced way of representing a visual brand identity. Several businesses globally have started incorporating this…

Strategy

How to Create a Product Positioning Map.

Most brands guess where they sit in the market. That’s why their positioning fails. A product positioning map makes those gaps visible and shows where you can actually win. If you want clarity that drives better decisions, read on.

Design

The Ultimate Guide To Retail Packaging Design.

Retail isn’t forgiving. Your packaging has to stop someone mid-aisle, tell a story in seconds, and outsell everything around it. If you’re not designing for that moment, you’re designing to lose. This guide shows you how to get it right from start to finish. Read on to master retail packaging design with proven steps.

Strategy

11 Brand Development Examples to Learn From.

Discover the brand development secrets from 11 successful and distinct brand development examples. Learn how these companies have developed into big brands.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

Sign up for NICE PACKAGE, our newsletter on packaging design, CPG strategies, and real-world brand performance.