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The Complete Guide to FMCG Advertising.
Did you know the global FMCG industry will reach $15.3 trillion by 2025? That staggering statistic presents plenty of opportunity to capture this market share. But how do brands stand out in a crowded market with so many options available to consumers? The answer lies in effective advertising and marketing. Successful FMCG companies spend roughly…
Strategy
A Comprehensive List Of Product Naming Strategies.
Product naming is a critical aspect of branding and marketing. A product name is the center point of a retail packaging design, making it the primary means of differentiation. With such importance, your product name must be unique and emotionally compelling to drive sales. But how do you choose the right name for your product?…
Strategy
Formulating The Perfect Product Naming Architecture.
Are you tired of product names that fall flat, fail to connect with your target audience, and leave your sales in the dust? It’s time to develop a foolproof brand architecture strategy for naming your CPG brand’s products and unleash the power of product naming architecture. With a well-crafted naming process, you can create a…
Design
Juice Box Design: How To Win With Parents and Kids.
While juice gives the appearance of a category where competitors play nice, brands of juice boxes fight for prime CPG positioning across national grocers. Successful juice box brands keep kids and retailers happy when their packaging creates repeat purchases. With so many emerging brands trying to capture market share, the juice box design is as…
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CPG product repositioning guide.
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