Types.
Strategy
How To Conduct A Successful Naming Workshop.
Do you have a great product idea but can’t figure out a name you like? You’re not alone. Most businesses believe selecting the right product name is the most challenging part of branding. The solution to this problem is conducting a successful naming workshop. But how do you conduct one? What are the key steps…
Strategy, Design
Snacks Packaging Design: A How-To Guide With Winning Examples.
Positioning and consumer satisfaction are at the forefront of your snacks packaging design. Ready to create the best packaging design for snacks? Learn how.
Strategy
Understanding The Role Of Product Naming Conventions.
Ever wondered why some product names seem to stick in your mind while others are quickly forgotten? Finding the right name is a critical part of marketing that can make or break a product’s success, and product naming conventions are a key part of the process. An exceptional and impactful product name holds the same…
Strategy
The Crucial Role Of Product Naming Exercises.
Your product might be innovative, but if the name doesn’t land, it won’t sell. In a crowded market, naming isn’t just a creative task it’s a strategic decision that can make or break your launch. So how do you create a name that sticks, sells, and builds brand equity? Read on to discover the proven product naming exercises that turn ideas into names and names into revenue.
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