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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy, Testing

How To Execute A Targeted Go-To-Market Strategy.

It’s go time! Your product is set to launch, and you are eager to get it into the hands of consumers. This takeoff point can make or break a brand; Having a go-to-market strategy makes all the difference.  Whether launching a new product or taking an existing product into a new market, strategic planning, and…

Strategy

7 Rebranding Announcement Examples With Insights

Most rebrands fail at the moment they’re announced. The message is unclear, the impact gets lost, and the market moves on. The best rebranding announcement examples do the opposite, they shift perception instantly. Want to see how it’s done right? Read on.

Design

Best Tools for Packaging Designers in 2026

Learn how packaging design for garden products drives shelf choice, reduces shopper doubt, and boosts sales with data-backed best practices.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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