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Line Extension vs. Brand Extension: How To Grow Your Brand.
Releasing new products without strategically choosing a line or brand extension can be a costly mistake. Data suggests that one of every four new products harms the entire catalog. Want to know how to avoid this pitfall? How to avoid this pitfall is the point of this article. Whether you are an established brand with…
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
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Decoding the Disastrous Tropicana Rebrand.
In 2009, Tropicana launched a bold rebrand meant to modernize its image. Within weeks, it became one of the most infamous rebranding failures in CPG history. Sales plummeted. Loyal customers were lost. And the company took a $30 million hit all because of a packaging change.
Design
A Comprehensive List Of Website Design Trends For 2024.
As the year 2024 approaches, the world of website design is poised to transition toward creating wholesome and enjoyable online experiences. Users increasingly seek digital areas that promote happiness, connection, and positivity. This comprehensive guide will investigate the essential website design trends expected to prevail in 2024, including insights, examples, and practical suggestions for efficiently…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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