Types.
Strategy
Understanding The Role Of Product Naming Conventions.
Ever wondered why some product names seem to stick in your mind while others are quickly forgotten? Finding the right name is a critical part of marketing that can make or break a product’s success, and product naming conventions are a key part of the process. An exceptional and impactful product name holds the same…
Strategy
The Crucial Role Of Product Naming Exercises.
Are you looking for a perfect name for your new product? Do you want it to be distinct and distinguished? If yes, you must find a way to incorporate one or more product naming exercises into your strategy. These exercises are a stimulating and creative way to generate unique and memorable names to help your…
Design
Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.
Minimalism is a buzzword in packaging design, maximalism… not so much. There is, however, a silent debate about these two approaches and which is best. At SmashBrand, we believe that what matters is how a product performs, not what people think of it. In this article, address minimalism vs. maximalism. From the beginning stages of…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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