Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy

Best Product Branding Examples From the Last Decade.

Most products fail because they often lack memorability and this is the major problem that most brands are facing at the moment. The last decade has produced a few that broke through, by getting branding right where it matters. Here are the product branding examples that actually moved the needle, and why they worked.

Strategy

How to Announce Rebranding on Social Media

Rebranding is a make-or-break moment where your audience decides whether they’re leaning in or checking out. Nail the announcement, and you reset the narrative in your favor. Miss it, and the momentum dies on arrival. Ready to launch a rebrand that actually lands? Read on.

Strategy

Multi-Product Branding Tactics to Drive More Revenue.

In a world where consumers crave variety but trust consistency, multi-product branding is how market leaders win both. The right strategy turns one strong brand into a powerhouse portfolio, building equity, expanding reach, and multiplying growth. Read on to learn how to master multi-brand architecture that scales.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

Sign up for NICE PACKAGE, our newsletter on packaging design, CPG strategies, and real-world brand performance.