Types.
Strategy
Brand Refresh vs Rebrand: Understanding These Brand Strategies.
In the ever-evolving landscape of brand strategy, the choices are abundant, and the stakes are high. Imagine your brand as a living entity—adapting, growing, and transforming to stay relevant in a dynamic marketplace. One thing that companies are often confused about is the choice of rebranding vs refresh. Should you go for a grand rebrand…
Strategy
Unpacking The Various Types Of Rebranding Initiatives.
Branding failures are more common than you think and often stem from a fragmented approach. Companies focus on one element—like a logo refresh, new typography, or color palette—while neglecting how these updates interact with broader brand assets. In reality, successful branding requires a cohesive strategy. It’s not just about visuals; it’s about positioning, messaging, architecture,…
Strategy
Unpacking The Most Important Benefits Of Rebranding.
Are you considering a rebrand but not sure if the risk is worth the rewards? Performed correctly, updated branding can have a massive payoff. Rebranding is a powerful tool that can help you revitalize your brand, attract new customers, and stay ahead of the competition. But in today’s fast-paced business world, rebranding is not just…
Strategy
What Does CPG Look Like In Web3 And Web 3.0?
It’s honorable to assume the role of a CPG company is producing the best product possible. But even the highest quality products go unnoticed when there isn’t a solid business strategy to support product quality. As we now find ourselves in the infancy of Web 3.0 and Web 3, consumer packaged goods brands must consider…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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