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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy

Why Rebranding Is Essential For Growing A Business.

If your brand feels outdated, misaligned, or invisible in today’s market, rebranding isn’t a risk it’s a requirement. The right shift can unlock growth, relevance, and renewed trust. Read on to learn more.

Strategy, Design

Gen Alpha Packaging Design: How To Target The Younger Generation.

Staying on top of trends is only the start to outperforming your retail competitors. To win on retail shelves, you must understand the nuances of your target demographic and how to reach them with your product packaging. This article will discuss gen alpha packaging design, helping you understand what your package must accomplish to convert…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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