Types.
Strategy
This Is How You Create A Brand Positioning Matrix.
Imagine creating a positioning strategy that precisely targets your potential customers’ desires. This is possible only if your plan is based on a compelling brand positioning matrix. A brand positioning matrix is a powerful tool for analyzing and visualizing differences among competing brands, facilitating effective positioning and differentiation. This two-dimensional graph strategically plots a brand…
Strategy
Best Product Branding Examples From the Last Decade.
Don’t even think about launching your new product without a solid branding strategy. Studies show that 81% of consumers need to trust a brand before considering buying. A good product branding strategy presents the product as the only solution to their problems, thus building trust and converting them into loyal customers. There are hundreds of…
Strategy
How to Announce Rebranding on Social Media
Recently rebranded your company or product and want to know how to announce rebranding on social media appropriately? If you want to create a buzz around your rebranding project then you have come to the right place. A social media rebranding announcement can be tricky and may lead to confusion if not done correctly. Therefore,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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