Best Product Branding Examples From the Last Decade.

Don’t even think about launching your new product without a solid branding strategy. Studies show that 81% of consumers need to trust a brand before considering buying. A good product branding strategy presents the product as the only solution to their problems, thus building trust and converting them into loyal customers. There are hundreds of product branding examples to learn from. 

This article discusses some of the most effective multi product branding examples where companies have managed to gain consumer trust using clever tactics. You will learn the secrets behind the brands that have masterfully woven brand strategy into every fiber of their products, captivating consumers with brilliant storytelling, bold innovation, and an unwavering commitment to their brand identity. 

Get ready to be inspired as you explore exceptional CPG branding tactics. See how ordinary products become extraordinary through strategic positioning, compelling narratives, and a deep understanding of the target audience. Learn how to make your ice cream the following Baskin Robins or your chocolate the next KitKat. 

Top Product Branding Examples

CPG brands use various branding strategies to attract consumers and boost sales. Individual branding involves each product creating its unique identity, allowing targeted marketing to specific customer groups. On the other hand, brand extension involves leveraging an established master brand by expanding into related product categories.

For many established brands, refreshing their marketing with impactful graphic design and updated packaging reinvigorates consumer perception. Meanwhile, new disruptors often adopt bold, minimalist branding to position themselves as a fresh alternative to traditional industry norms.

As the image source for forging connections, small business branding must deftly articulate the founder’s vision through distinctive visual identities and compelling storytelling. Seamlessly translating purpose into packaging elevates brands from commodities into talismans of consumer affinity.

The following are some of the best product branding examples: 

Liquid Death

Liquid Death’s innovative branding ethos is a bold masterclass in disrupting staid product categories through unapologetic individuality. With iconic tallboy cans reminiscent of craft beer packaging and heavy metal-inspired graphics, every aspect boldly bucks traditional water brand tropes. This distinctive b2b branding firmly positions Liquid Death as a refreshing counterculture alternative for customers fatigued by generic, saccharine-sweet beverage marketing.

Their “murder your thirst” tagline and viral #DeathToPlastic campaigns demonstrate their adept fusion of branding fundamentals with internet-age provocations. It’s a provocative parody of the wellness sector, underpinned by genuinely sustainable, health-conscious values that strongly resonate with younger demographics. 

Liquid Death has captured the essence of punk rock icons and streetwear trends, transforming their edgy attitude into a famous brand. This is a powerful reminder that staying true to your originality is critical to creating a solid and memorable brand identity.

Jasmon

Jameson’s brand positioning as the quintessential Irish whiskey is reinforced through its annual St. Patrick’s Day limited-edition bottles—a product branding strategy that blends tradition with innovation. Among the myriad branding examples vying for consumers’ attention each March, Jameson stands out by gamifying the design process. Jameson cultivates brand loyalty through participatory co-creation, allowing fans to submit custom-label artwork via NFC/QR code-activated microsite experiences. 

This contest generates substantial brand awareness as dedicated designers promote their visions across social platforms. The winning artworks are proudly displayed on actual bottles, creating a triumphant fusion of user-generated content and premium products that amplify Jameson’s cultural relevance.

The branding strategy yields results through increased brand engagement, social impressions, and sales during the critical St. Patrick’s season. The brand fosters emotional connections beyond transactional consumption by involving its community in bottle designs. Jameson’s inspired melding of analog tipples and digital activations epitomizes how heritage brands can stay innovative and cultivate enduring brand affinity across generations. 

21 Crimes

21 Crimes has cultivated a memorable brand image by breathing life into the rogues’ gallery adorning each bottle – fostering brand loyalty through immersive storytelling. The bold labels featuring mugshot-style portraits grab attention amidst crowded wine aisles while piquing curiosity about the roguish personal brand backstories behind each unrepentant scoundrel.

This bold brand strategy rejects traditional product brand clichés and embraces a rebellious, edgy persona aimed directly at younger consumers in search of distinct drinking experiences. By portraying their lineup of red blends as notorious 18th-century outlaws banished to Australian penal colonies, 21 Crimes ignites intrigue while cleverly defying conventional norms.

Yet the brand transcends mere novelty by reliably overdelivering on liquid quality. It boasts a strong product brand foundation, substantiating its premium pricing. Seamless customer service and widespread availability amplify brand awareness and recognition among mainstream audiences.

RXBAR

RXBAR has revolutionized the protein bar aisle with a branding approach that prioritizes radical transparency, resulting in significant brand value. Their minimalist packaging eliminates gimmicky graphics in favor of a bold, ingredient-centric design that powerfully conveys the brand’s “no B.S.” philosophy. This unyielding product brand identity fosters fierce brand loyalty among consumers exhausted by overly processed, perplexing snack options.

Using clean typography showcases each bar’s simple recipe list and clever product naming, amplifying brand recognition. RXBAR’s “kitchen cupboard simple” brand equity extends beyond tangible products into content marketing, promoting the benefits of easily digestible, whole-food ingredients.

By boldly embracing simplicity as a key differentiator, It has risen above the nutritional bar category to establish itself as an aspirational brand that epitomizes authenticity and unwavering values. Its transparent approach forges an emotional connection that fortifies customer affinity, driving exponential brand loyalty and bottom-line growth.

Ocean Bottle

Ocean Bottle’s brand strategy confidently integrates purpose into the product’s core functionality and storytelling. Their reusable bottles reduce plastic waste, and each purchase directly funds the collection of 1,000 ocean-bound plastic bottles through an innovative geographic branding approach. 

Customers can actively track their impact in real-time by tapping the NFC tag, unlocking opportunities to further ocean advocacy. This seamless integration of sustainability within the product experience fosters unwavering customer loyalty and deep emotional resonance with Ocean Bottle’s mission.

Ocean Bottle’s corporate branding effectively blends education about ocean pollution with empowerment, offering practical ways for conscientious consumers to contribute to the solution. By tying its business success to environmental activism, Ocean Bottle expands its customer base beyond regular buyers to include anyone passionate about preserving the ocean. This approach prioritizes impact over profits, enhancing their brand value as a symbol of responsible consumption.

Friso Infant Formula

Friso’s product branding strategy ingeniously utilizes QR codes and digital storytelling to establish unmatched supply chain transparency, setting it apart in the fiercely competitive infant formula market. By enabling customers to track their purchases back to the origin, Friso builds trust and caters to the contemporary parents’ demand for genuine, information-backed stories behind their purchases.

The 360-degree virtual tours highlight the charming Dutch farm environments and real-time monitoring data. This strategy establishes a compelling brand image centered on quality assurance and accountability. The immersive retail branding seamlessly connects Friso’s rich European heritage with its global audience of parents who refuse to compromise on their children’s nutrition.

Nestlé

Nestlé, the global food and beverage giant, has made sustainability a central pillar of its corporate branding strategy. The company has recognized the increasing demand for eco-friendly products and practices. 

It has set ambitious targets for sustainable packaging and response sources by committing to achieving net-zero greenhouse gas emissions by 2050. This branding example highlights Nestle’s dedication to reducing its environmental impact and enhancing its brand equity among environmentally conscious consumers. 

Nestlé integrates sustainability into its branding across different product lines to connect with environmentally conscious consumers. It includes exploring eco-friendly packaging and supporting sustainable agriculture. The company aims to show its dedication to a greener future and build trust and loyalty among eco-minded customers.

Ben and Jerry’s 

Since its inception, Ben and Jerry’s has woven sustainability into its core personal brand identity. The brand is known for sourcing fair trade ingredients and utilizing renewable energy. Thus, it has successfully championed eco-conscious practices, resonating deeply with values-driven consumers. This robust product positioning has enhanced its brand equity and served as a shining branding example for other CPG brands. 

Ben & Jerry’s has set itself apart in a competitive market by making sustainability a core of its brand. It has helped the company build a loyal customer base that values its ethical image. By taking this strategic approach to branding beyond its parent company, Unilever, Ben & Jerry’s has become a leader in sustainable product branding.

Kellanova 

Kellanova is leading an innovative sustainability-focused branding approach to reshape the CPG landscape. Their “Better Days Promise” initiative unifies individual product brands such as Pringles and Cheez-It under a cohesive family branding vision centered on eco-friendly packaging. 

Strategic naming and branding assets, such as the signature leaf logo branding, demonstrate Kellanova’s dedication across revamped labels and social media campaigns. This transparent approach fosters brand loyalty and appeals to mindful consumers.

Kellanova supports its statements with innovative research and development partnerships focused on plant-based and recycled packaging materials. Their plan to achieve 100% reusable, recyclable, or compostable packaging by 2030 validates their commitment to the environment. 

By integrating sustainability into its brand identity rather than treating it as an afterthought, Kellanova has solidified its position as a leading force in the industry, driving tangible positive change. This is a compelling model for consumer packaged goods brands aiming for purpose-driven transformations. 

Seventh Generation

Seventh Generation demonstrates how to integrate sustainability into an e-commerce and corporate brand seamlessly. The company builds eco-friendly household and personal care products using plant-based and recycled materials. 

This mission shapes every brand touchpoint, from its vibrant yet earthy visual identity and product photography to its emotive “Generation Good” tagline. Their service branding extends beyond retail, educating consumers on environmental issues through content marketing. 

Seventh Generation’s unwavering environmental and social responsibility commitment has fostered a devoted customer base. The brand’s ethos seamlessly permeates all marketing channels and company operations, striving for absolute transparency. 

By wholeheartedly embodying its values, Seventh Generation has established its corporate brand as a trusted authority for conscientious consumers seeking effortless ways to reduce their environmental impact. It stands as a compelling example of robust sustainability-driven branding.

Aldi 

Aldi’s branding strategy revolves around offering budget-friendly private labels, allowing the discount grocer to provide exceptional value. The brand’s positioning of “great quality, amazing prices” resonates with budget-conscious shoppers looking for affordable essentials without compromising taste or ingredients. 

Streamlined packaging with clean, minimalist designs projects a no-frills, efficient image while appearing modern and appealing on shelves. Aldi’s tightly curated selection sidesteps brand proliferation, allowing customers to find what they need at rock-bottom prices quickly.

The brand’s laser-focused promise has fostered immense customer loyalty among consumers tired of overpaying for comparable quality at traditional supermarkets. By authentically living up to its “spend less, live better” mantra, Aldi has cemented itself as the destination for intelligent, savvy shoppers who prioritize fundamentals over brand cachet. This is an inspired model for building an iconic brand around purposeful simplicity and actual value.

Costco and Walmart

Costco and Walmart have established substantial brand equity by utilizing bulk pricing and private-label brands to appeal to price-sensitive consumers. Costco’s Kirkland Signature has successfully developed significant brand recognition as a high-quality yet affordable option, reflecting the company’s fundamental value proposition. Similarly, Walmart’s private label brands, such as Great Value and Equate, embody the retailer’s commitment to the “everyday low prices” ethos.

Both retailers have effectively captured significant market share by aligning their product assortments and brand positioning around budget-consciousness. They have surpassed commoditization to forge powerful brand loyalty among customers who value their unwavering commitment to maximizing savings without compromising quality. It is an exceptional achievement for retail branding operating at such a massive scale.

Data-Driven Product Branding for Shelf Impact

At SmashBrand, we specialize in product branding and help clients understand the intricacies of consumer psychology and its impact on product trial and repeat sales. Whether you need to brand a specific product or redefine the direction of your company overall, our team can help. Book a time to discuss your project.