Types.
Strategy, Design
The Ultimate Guide To Successful Rebranding.
Rebranding isn’t just about a new logo or fresh packaging it’s a strategic move that can redefine your brand’s identity, attract new customers, and reignite loyalty. But without the right approach, a rebrand can confuse your audience and weaken your market position.
Strategy, Design
Fascinating Brand Innovation Examples Leaders Must Study.
Reviewing brand innovation examples before entering the CPG market is critical for understanding the dynamics of what works and what doesn’t. Studies conducted in 2024 found that only 35% of global CPG launches are genuinely new products, while 65% are renovation–such as line extensions, reformulations, new packaging, or relaunches. As consumer interests evolve continuously, simply…
Strategy
What Is Brand Innovation? Learn How to Implement It Effectively.
Are you running a stagnating brand and struggling to find worthwhile growth opportunities? The saying “if you are not moving forward, you are moving backward” holds true in CPG, with many brands slowly losing market share. Without innovation, consumers become bored of your brand, which can cost you the most loyal customers. From a branding…
Strategy
An In-Depth Look At Brand Stretching.
When crafting our brand strategy, line extensions are the logical next step up to the point of brand dilution. At that juncture, a company must consider venturing into brand stretching, harnessing our established reputation for new categories. This guide will teach you when and how to stretch a brand to new categories. What is Brand…
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
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