Types.
Design
Sip On This Guide To Wine Packaging Design.
Wine is one of the most consumed FCMG products, which guarantees this product category has intense competition. It takes a good branding strategy and an eye-catching wine packaging design to capture such a competitive market. Effective product packaging is crucial in boosting brand awareness and fostering a psychological connection with customers, ultimately leading to successful…
Strategy
What Is Product Branding? Understanding The Fundamentals.
Product branding infiltrates our daily lives, whether it’s the coffee cup from your favorite brand, the toothpaste on a grocery store shelf, or smartphone ads. This comprehensive guide will teach you what is product branding, its essential elements, and what makes a highly impactful product branding strategy. Product branding applies branding strategy principles to a…
Strategy
How-To Effectively Conduct Brand Positioning Research.
Everybody wants to dominate the market with their new brand, but only a few know the secret to standing out from the crowd and leaving a lasting impression. Effective brand positioning research plays a vital role here. To conduct effective brand positioning research, begin by applying the divide-and-conquer rule. Select your target audience and divide…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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