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Strategy

A Strategic Approach To Memorable Name Development.

Assuming that “a name is just a name” is a giant mistake, no matter what types of products you produce. Your product name often creates the first impression consumers have with your company, becoming the linchpin of the brand or product’s identity. Whether talking big or small businesses, product creators eyeing top-shelf space must incorporate…

Design

The Smart Approach to Packaging Redesign.

In a brand’s lifecycle, one of the most crucial moments that define long-term success is when they undertake a packaging redesign. Though seemingly minor in the grand scheme of business, this event can make or break a brand’s continued success in retail. In the CPG industry, packaging is the most visible representation of the company’s…

Strategy

The Complete Product Naming Process.

If I were to ask you, “Name the vegan protein that comes to mind,” would you answer with a basic term such as “Plant-based protein,” or would a unique product name such as “Orgain” come to mind? Obviously, a name like Orgain is the more memorable option, which begs the question, why do brands choose…

Strategy, Testing

Leveraging CPG Insights for Exponential Brand Growth.