Types.
Strategy
Ten Risks Of Rebranding And How To Address Them.
The initial decision to pursue a rebranding initiative is exciting, but after the endorphins fade, concerns about the risks of rebranding begin to surface. No matter how many reasons for rebranding you account for, a fear emerges that you may not have the necessary ingredients for a successful rebrand. You become paranoid about possibly experiencing…
Strategy
How to Build Brand Foundations That Drive Compounding Market Growth.
You’re about to launch a new product, but are your brand foundations strong enough to support it? Without a solid brand strategy, even the most innovative ideas can crumble before they hit the shelves. Strong brand foundations aren’t just an option; they’re the cornerstone of every successful brand. Without them, your brand is a house…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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