Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Testing

Use consumer-tested packaging design to crack the code of impulse purchases.

Without FMCG packaging design testing, brands rely on opinion instead of evidence, and that’s expensive. The right testing reveals what actually drives purchase. Want packaging that performs on shelf? Start by learning what to test, and when.

Strategy

8 Proven Strategies for Brand Equity Development.

Brand equity is the reason consumers choose you over anyone else. It drives loyalty, pricing power, and market dominance. If you’re not actively building it, you’re losing ground. Ready to turn your brand into a growth engine? Read on to learn how.

Positioning, Innovation, Strategy, More

How Innovation and Positioning Build Brand Success.

Discover how strategic branding positioning drives CPG sales by increasing shelf standout, purchase intent, and consumer loyalty. Learn how to win at retail.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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