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Strategy
Consumer Product Branding Techniques that Drive Growth.
The “traditional” product marketing approach is no longer (or was it ever?) enough to guarantee success. As consumer behavior shifts rapidly, many brands find their marketing strategy falling flat, leading to stagnant sales and diminishing market share. The root cause? Outdated consumer product branding strategies that fail to address evolving needs. Without a robust consumer…
Strategy
A How-To Guide For Brand Repositioning.
Wouldn’t it be nice if brand positioning was a one-and-done task where we could solely focus on driving more revenues through an adaptive marketing campaign? Sadly, this isn’t a reality. While most agree that declining revenues (which is a symptom) is a valid reason to consider brand repositioning, we must understand the cause before we…
Strategy
How To Craft the Ideal Brand Extension Strategy.
Continuous growth is a concept threaded in the nature of a company with a recognizable brand name. We often hear the saying, “your either growing or dying,” which makes brands nervous anytime the company seems to be going through the motions. This uneasy tension leads key decision makers, the brand manager and the marketing team,…
Strategy, More
Corporate Branding Vs. Product Branding In Consumer Goods.
Being a CPG brand manager tasked with launching a new product line, a critical question emerges as you think through your branding strategy: Should you leverage the company’s established name or develop a distinct identity specific to the latest offering? There’s always tension between corporate branding vs. product branding, making it challenging to decide one…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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