Types.
Innovation
Brand Innovation And Packaging Strategies To Drive Performance.
Uninspired packaging is a surefire way to lose sales and diminish brand recognition. If your product fails to capture attention on the shelf, it will be overlooked by consumers and the store buyer during their next inventory purchase. New products must incorporate brand innovation and packaging that puts the brand’s best foot forward. Think of…
Strategy, Design
Fascinating Brand Innovation Examples Leaders Must Study.
Reviewing brand innovation examples before entering the CPG market is critical for understanding the dynamics of what works and what doesn’t. Studies conducted in 2024 found that only 35% of global CPG launches are genuinely new products, while 65% are renovation–such as line extensions, reformulations, new packaging, or relaunches. As consumer interests evolve continuously, simply…
Strategy
What Is Brand Innovation? Learn How to Implement It Effectively.
Are you running a stagnating brand and struggling to find worthwhile growth opportunities? The saying “if you are not moving forward, you are moving backward” holds true in CPG, with many brands slowly losing market share. Without innovation, consumers become bored of your brand, which can cost you the most loyal customers. From a branding…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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