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Best Practices For Rebranding A Product Brand.
What if changing your company’s name and image was the key to thriving in a disruptive market? For many brands, a bold rebranding effort can mean the difference between surviving and flourishing in today’s rapidly evolving business world. But only if the company follows all the best practices for rebranding; otherwise, it will be a complete…
Strategy
How To Create An Effective Product Naming Framework.
How important is it to have a strategic approach when naming your products? Choosing the perfect name for a product or service is one of the most critical decisions for any business, as it will be the first impression for your customers. A well-thought-out product naming framework can help companies develop an impactful and consistent…
Strategy
How To Successfully Execute Multi-site Rebranding Strategy.
When embarking on a multisite rebranding journey, a company undergoes a transformative process to create a cohesive brand experience across multiple channels, physical stores, or digital platforms. The main problem companies may face during the multisite brand implementation is lack of consistency. Inconsistent branding efforts will negatively affect the brand equity, resulting in confusion and…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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