Types.
Strategy, Design
Branding and packaging design tactics to boost CPG brand awareness.
No matter how innovative your product is, it will fail to capture the required attention without a solid branding and packaging strategy. Why? Because people are bombarded with a sea of options in every product category. You must capture the target customer’s attention at first glance or be ready to lose it to your competitor. …
Strategy
In-Store Marketing Tactics to Win in Retail.
Many CPG challenger brands struggle to stand out on crowded retail shelves. The problem? Often, it’s a poor in-store marketing strategy. With the rising trend of private label brands competing for consumer attention, in-store marketing is becoming more necessary than ever. Neglecting this key aspect means missing out on a huge opportunity to elevate your…
Design
Club Store Packaging Considerations To Elevate Brand Equity.
In warehouse clubs, where bulk is king and shelf space is premium, your club store packaging isn’t just a container—it’s your brand’s pivotal moment of truth. With millions of shoppers cruising the aisles, your club store packaging has seconds to captivate, communicate value, and outperform the competition. The real question: Is your design optimized for…
Strategy
Ten Risks Of Rebranding And How To Address Them.
The initial decision to pursue a rebranding initiative is exciting, but after the endorphins fade, concerns about the risks of rebranding begin to surface. No matter how many reasons for rebranding you account for, a fear emerges that you may not have the necessary ingredients for a successful rebrand. You become paranoid about possibly experiencing…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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