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Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy

How To Develop an Efficient Brand Positioning Map.

What if there was a simple visual tool to map your brands position against competitors? A strategic compass that guides your messaging and marketing strategy? Well there is and its called the brand positioning map; a robust framework that once created, differentiates your brand in customers’ minds.  Embracing the brand positioning map helps companies to…

Positioning

Market Mapping Advantages For Effective Brand Development.

Want to unlock your brand’s full potential and outsmart the competition? Discover how market mapping transforms brand development—read on to learn more!

Positioning

Identify The Best CPG Pricing Strategy For Brand Growth.

Master the art of CPG pricing strategy. Learn how data, consumer insights, and value perception drive profitability and market success for your brand.

Innovation

Data-Driven Strategies for Smarter CPG Product Innovation.

Discover how CPG product innovation leverages consumer insights, trends, and strategy to create impactful, sustainable solutions that dominate competitive markets.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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