Types.
Strategy
12 Strategies To Amplify Your Rebranding Announcement.
In the fast-paced world of consumer packaged goods, change isn’t just inevitable—it’s essential. A successful rebranding announcement is more than a fresh logo or tagline; it’s a bold declaration of your brand’s evolution and future direction. It’s a milestone showcasing your refined strategy and a tangible commitment to excellence. But a truly impactful announcement goes…
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Roundtable Discussion: Insights on The Johnson & Johnson Logo Rebrand.
Contributors: Michael Keplinger Michael is a partner and the Director of Testing and Insights at SmashBrand. Christy Lebor Christy Lebor is a Partner and Head of Brand Development at SmashBrand Kevin Smith Kevin Smith is the founder of SmashBrand, a brand development agency. Big Pharma’s Johnson and Johnson recently announced their intent to change the…
Strategy
The Definitive Guide to Memorable Brand Naming.
Every brand has a story, but the name leaves an indelible mark in the minds of consumers. To craft captivating names that resonate with the target audience, a brand must have a carefully considered strategy and an understanding of brand naming psychology to craft names that captivate, resonate, and dominate. What Is A Brand Name?…
Strategy
How-to craft a winning food product branding strategy.
With so many new products flooding the market, consumers are more adventurous and selective than ever. Traditional food product branding strategies aren’t cutting it, leaving brands disconnected from increasingly discerning buyers. Why? Because consumers crave authenticity and uniqueness. Great taste alone won’t make your product stand out in today’s market. Without a strategic branding approach,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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