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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Positioning, Strategy, Design

A Strategic Approach To Cleaning Product Packaging Design.

Discover how to create high-performing cleaning product packaging design that drives sales, builds trust, and stands out on shelf with real consumer insights.

Positioning, Innovation, Design

How Strategic Ecommerce Packaging Design Fuels Growth.

Discover how strategic ecommerce packaging design drives growth, boosts retention, and elevates brand impact across every customer touchpoint. Read on to learn.

Positioning, Strategy, Design

How To Develop DTC Website Design That Enables Growth.

Discover how to create high-performing DTC website designs that convert. Learn key strategies, avoid common mistakes, and optimize for sales success.

Strategy

Effective Food Naming Techniques To Boost Revenues.

Imagine biting into a juicy burger with a name like “The Mouthwatering Masterpiece”—doesn’t it sound infinitely more appealing than a generic “beef patty Burger”? Effective food naming is an art that can make or break a product, driving interest and recall through the power of words.  The right food name elevates your product offerings from…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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