Types.
Positioning, Innovation, Strategy
Breaking down the top brand repositioning failures.
The margin for repositioning an established brand identity is too thin. Being wrong about brand repositioning isn’t just a misstep—it’s a million-dollar mistake. Brand repositioning failures have derailed promising products, shattered consumer trust, and left companies scrambling to repair their brand identity. Even a well-funded brand strategy can fall flat if it ignores the subtleties…
Strategy
The Ultimate Guide To Successful Product Renaming.
How much does a name matter? When it comes to your products, everything. Just ask the companies who’ve watched their rebrands flop or flourish based on a single word. A product name is the customers’ first impression, and with shelves overflowing with choices, yours must instantly stand out. Get it wrong, and you’ll struggle to…
Strategy, Design
How To Create A “Convincing” Rebrand Presentation Deck.
In today’s dynamic marketplace, continuous brand evolution is essential for companies to stay relevant. However, implementing a rebrand strategy can be risky without buy-in from stakeholders, your internal team and retail channel partners. This is where a compelling rebrand presentation deck becomes invaluable as it puts your brands best foot forward, providing the why, what,…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields