Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
Strategy, Design

Beauty Packaging Design That Actually Converts.

Data-driven beauty packaging design that performs. Learn how strategic design and testing turn shoppers into loyal buyers.

Strategy, Design

The Plant-Based Packaging Design Strategy No One Talks About.

Discover how to create standout plant-based packaging design that drives trial, boosts shelf impact, and avoids the common mistakes killing consumer interest.

Strategy, Design

Why a Packaging Design For Durable Goods will fail on Shelves.

Discover why most packaging design for durable goods fails and how to fix it with strategic, data-driven design that builds trust and drives trial.

Innovation, Strategy, Design

Boost Sales Velocity with Omnichannel Packaging Design.

Discover how omnichannel packaging design drives sales, builds brand trust, and wins in retail, DTC, and ecommerce with SmashBrand’s proven process.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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