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Shopping With Christy
If Shoppers Can’t Place Your Product In A Second, They’ll Walk.
Why frame of reference matters in product innovation. Learn how repositioning drives clarity, trial, and faster consumer adoption.
Shopping With Christy
Every winning product earns these two things
Learn how to win head and heart at shelf. A breakdown of packaging strategy that drives rational trust and emotional conversion.
Shopping With Christy
Why This Heinz Display Is Driving Me Crazy!
Retail packaging design fail: how upside-down products break brand blocking, disrupt shelf impact, and hurt in-store performance.
Shopping With Christy
Why KitKat’s Churro Flavor Display Is a Masterclass in Shelf Impact
What makes a display drive trial? In this quick Walmart walkthrough, Christy explains how KitKat nails limited-edition branding with a low-cost, high-impact PDQ. From a strategic cutout to smart graphic layering, these subtle design details drive instant recognition, and that means more grabs off the shelf.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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