Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Positioning, Strategy, Design

Cat Food Packaging Design Tips For Shelf-Stopping Success.

Cat food packaging design: Discover empathy-driven, data-backed pet food packaging that boosts shelf standout, extends shelf life & drives conversions.

Strategy

How To Build And Use A Product Positioning Chart.

Imagine having a profound understanding of your target market, positioning your new product so effectively that it outperforms even the biggest CPG brands. This is the outcome of effective brand development where you can drive a 30% lift in both brand equity and market share. It may sound impossible, but it’s a reality for brands…

Innovation, Strategy, Design

How To Develop A Dog Food Packaging Design That Converts.

Data-driven dog food packaging design that educates, differentiates, and sells. Learn proven strategies to win pet owners’ hearts and shelf space fast.

Positioning, Strategy, Design

How To Create A Shelf-Ready Animal Packaging Design.

Discover how to create high-performing animal packaging design that drives sales, connects with pet owners, and stands out across retail and digital shelves.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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