Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Innovation, Strategy

The Interlinked Mechanism of Brand Strategy And Innovation.

Energize growth by aligning brand strategy and innovation: blend disruptive innovation, brand positioning & product innovation to boost brand loyalty.

Innovation, Strategy, Design

Pet Care Product Packaging for Increased Market Share.

Learn the 4-phase pet care product packaging design process insight mapping, prototyping, validation & team alignment to boost shelf impact & sales. Read on to learn everything you need to know!

Positioning, Strategy, Design

Dog Treat Packaging Design That Boosts Sales Performance.

Learn data-driven dog treat packaging design tactics to boost shelf impact, highlight premium quality, and drive sales. Learn more!

Strategy

How to Fix Children’s Product Branding with 5 Data-Driven Steps.

Unlock data-driven childrens product branding to elevate baby products with smart logo design, digital marketing & brand strategy tailored for parents.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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