Types.
Positioning, Strategy, Design
Branding Cleaning Products To Drive Consumer Action.
Learn how to build a foolproof strategy for branding cleaning products with packaging and messaging that win trust, stand out, and drive consumer action.
Testing
Use consumer-tested packaging design to crack the code of impulse purchases.
For many FMCG brands, impulse purchases are the primary means of attracting new consumers and driving increased sales. And the make-or-break factor influencing these snap decisions is, of course, packaging design. Marketing leaders know this. However, many still rely on intuition instead of data when creating packaging for high-impulse products. Rather than test the packaging…
Strategy
8 Proven Strategies for Brand Equity Development.
Brand equity is often the X-factor that turns unknown startups into household names, driving top-line growth and setting brands up for acquisition. Yet, even if aware of this need, many businesses struggle to build it effectively. The reason is because of missing the critical link between strategy and execution. Effective brand equity development is both…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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