What We Do
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  - What We Do
    An integrated, data-driven methodology that drives purchase behavior.
  - Innovation
    Focused innovation for a realistic approach to developing & testing new product ideas.
  - Positioning
    Pragmatic brand strategy focused on what will win vs. competition.
  - Design
    Evidence-based design to hit the right messages and drive purchase.
  - Testing
    Proprietary methodologies that provide actionable insights directly translating to in-market success.
  We integrate strategy, design, and consumer testing to drive sales.
  
  We’ve created an iterative stage-gate process across innovation, positioning, and design to develop consumer brands that perform.
  
  Our methodology integrates expertise from top CPG professionals and award-winning creatives with predictive consumer testing at each stage. This repeatable approach consistently delivers brand growth and measurable market success.
  
  Learn More About What We Do
  Integrated innovation development from concept to shelf success.
  
  Innovation Platform
  
  Competitive Audit
  
  New Product Ideation
  
  Idea Screener
  
  Naming
  
  Product Concepts
  
  Packcept Testing
  
  Brand Stretch
  
  Pricing Optimizer
  
  Assortment Planning
  
  Learn More About Innovation
  Actionable positioning that drives brand equity and pricing power.
  
  Segmentation
  
  Usage & Attitudes
  
  Growth Target
  
  Retail Audit
  
  Competitive Analysis
  
  Market Mapping
  
  Brand Personality
  
  Value Proposition
  
  Positioning Test
  
  Brand Foundations
  
  Learn More About Positioning
  Consumer-validated design and packaging that drives sales velocity.
  
  Brand Identity
  
  Packaging Design
  
  Copywriting
  
  Brand Architecture
  
  Structure Design
  
  Club Store Design
  
  E-commerce Assets
  
  Style Guides
  
  Activation Toolkits
  
  Pre-Production
  
  Learn More About Design
  Modern testing that predicts market performance and minimizes risks.
  
  Product Idea Screen
  
  Brand Stretch
  
  Product Naming
  
  Product Positioning
  
  Usage & Attitudes
  
  Category Baseline
  
  Messaging & Claims
  
  Design Diagnostic
  
  Purchase Intent
  
  Price Optimizer
  
  Learn More About Testing
Results
About You
Insights

Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Jason

Jason Vaught

Topics.

Types.

Design

CPG Packaging Trends Shaping Brand Success in 2025.

CPG product packaging a powerful tool that shapes consumer choices and drives brand success. As sustainability, functionality, and innovation redefine expectations, packaging choices can make or break a brand in today’s competitive market. Keep reading to discover how evolving CPG packaging trends can empower your brand to thrive in 2025 and beyond.

Positioning, Innovation, Strategy, Design

How Retail Consumer Targeting Drives Faster Wins.

Retail consumer targeting is the key to connecting with shoppers, boosting sales, and building loyalty. Ready to unlock your brand’s retail potential? Read on!

Positioning, Innovation, Strategy, Design

Mastering Brand Color Ideation For Maximum Impact.

Discover the steps involved in strategic brand color ideation for maximum impact. Learn how to tell your brand story by choosing the right color palette.

Positioning, Innovation, Strategy

Effective Consumer Targeting Tactics Every CPG Brand Needs.

Discover consumer targeting tactics that every CPG brand needs to succeed. Learn different types of consumer targeting strategies for maximizing impact.

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Free Resource.

CPG product repositioning guide.

CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

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