Types.
Strategy
How to Write a Brand Promise You Can Keep.
A brand promise sets the tone for every customer interaction—but making one you can’t keep will cost you trust, loyalty, and growth. Want to craft a promise that performs and delivers? Read on to learn how to get it right from the start.
Testing
The CPG’s Guide To Understanding Packaging Design Testing.
Suppose you’re going through a packaging redesign for your product. In that case, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging an extra boost to your brand needs. It’s all a part of the process, but how…
Design
6 Packaging Design Trends Dominating 2019
Packaging design trends fall in and out of fashion. It was true 100 years ago, and it’s true today. But sometimes certain design trends transcend the “fad” state and become full-blown best practices that any company can put to work in service of its brand goals. And in terms of 2019 package design trends, we…
Strategy
How Consumers Research and Buy Products
For years, consumers bought products the same way. They’d see ads on TV, magazines, or radio, they’d go to a brick-and-mortar store, and after a quick evaluation of shelf appeal and packaging (and some prodding by a salesperson), they’d purchase. It was a simple enough system—until the internet came along. When that happened, consumers became…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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