Types.
Positioning
How to Position Your CPG Brand Extension for Market Success.
When should CPGs consider a brand extension? What are the risks? Learn how the right consumer insights can guide your brand extension to greater success.
Positioning
View Your CPG brand extension through these 4 lenses to get it right.
Innovating a CPG brand extension — whether you’re iterating on an existing product or entering a new category altogether — can be a valuable strategy to drive growth. Doing so may allow you to attract new consumers, capture more space on the retail shelf, stay relevant to existing customers, outpace the competition, and — ultimately — achieve higher brand visibility and awareness.
Design, Strategy, Testing
The ROI of packaging: How to design CPG packs that win with consumers.
Most brands see packaging as a cost, smart brands see it as an investment. The right packaging design ROI turns every box, bottle, and label into a profit driver, influencing perception, purchase, and loyalty. Read on to learn how strategic design transforms packaging from expense to growth engine.
Design, Strategy, Testing
How Data-Driven Package Design Mitigates The Risks of Rebranding and Boosts ROI.
Rebranding always comes with risks, especially when updating your CPG packaging. Making the wrong moves could lose you brand equity, confuse your customers, and ultimately negatively impact your bottom line. However, there are also risks associated with maintaining your CPG brand and packaging in the same way. When the market tells you it’s time for…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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