We've helped hundreds of brands launch successful disruptive products, services, and customer experiences. Our data-driven process is the key to accelerating sales and minimizing risks.
SmashBrand takes a unique, multidisciplinary approach that combines analytical rigor and breakthrough creativity to identify opportunities. Our process helps brands deeply connect with consumers needs to stand out and work harder in retail environments whether online or in store.
We use a strategic combination of market research, design, and consumer testing to solve complex brand problems more effectively, create differentiation, and forge more meaningful connections with customers. With this process, we help brands maximize shelf disruption and innovation to accelerate sales and growth while minimizing any risks.
Depending on the project, we conduct primary and secondary research in your market, and survey groups of target consumers. Our research is tailored for every project to get at what matters to your target consumers, enabling our creative team to develop disruptive design concepts that will convert interest into purchases.
We map the competitive landscape so we can see how your brand stacks up and we identify where competition is weak or missing. This learning and insight exposes market opportunities that are not addressed by current products, and reveal new creative paths to disrupt and stand out on the shelf or online.
Design is more than just pleasing the eye. Your packaging is the primary essence of your brand that is leveraged across all touchpoints and media. Creating disruptive packaging involves rigorous analytics, inspired creative, consumer testing, and deep industry experience to deliver rapid growth for you, our client, and create ideal brand experiences for your customers.
Our diverse team of designers and thinkers will bring to life and articulate the true quality and value of your product, creating the look, the attitude, and the positioning that's needed to unlock real, untapped opportunity.