Types.
Shopping With Christy
Clean Design. Smart Moves. But will It convert me into a buyer?
In crowded grocery aisles, attention is earned in seconds. This instant rice package stands out by doing less, not more. The bold numeral serves as the hook, drawing the eye in before the shopper even processes the flavor or format. It’s a smart example of minimalist packaging design working exactly as it should. The restraint…
Shopping With Christy
The Costco Shelf Signal That Indicates Product Exit or Decline
Every CPG leader and brand manager should know this: Costco’s shelf tags don’t just show price, they tell a story.
Shopping With Christy
Boxed Wine Brands That Get It Right (and Wrong) – What Every CPG Marketer Should See.
What makes one boxed wine brand stand out while another blends into the shelf? In this full boxed wine category teardown, we walk the aisles of Kroger’s massive wine section to see what works and what doesn’t in packaging strategy, brand blocking, and visual hierarchy.
Shopping With Christy
How We Beat the Knockoffs and Made Fresh Scents Impossible to Ignore
In CPG, packaging is the product. When lookalike brands start stealing attention, you lose more than shelf space, you lose velocity.
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