Types.
Shopping With Christy, Category Insights
Shopping the Pasta Set for Lessons in Packaging Design
A strong product idea can easily get buried when the message hierarchy is wrong. In this case, the product delivers a clear benefit, better sauce adhesion, but that value is difficult to decode at the shelf. Instead of leading with what matters most to shoppers, the communication leans heavily on heritage and production methods, which…
Shopping With Christy
The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know
Eggs are among the most purchased items in grocery stores, which is exactly why brand differentiation is so hard to sustain. When the majority of shelf space is owned by private label, the category signals sameness before a shopper even starts comparing options. In that environment, brand value has to be earned deliberately. What stands…
Shopping With Christy
The In-Store Display Shows How to Keep a Legacy Brand Thriving
We break down how smart visual design and brand modernization keep Old El Paso relevant and retail-ready. What’s a legacy brand you think needs a packaging refresh?
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