Types.
Shopping With Christy
How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle
In this in-store breakdown, SmashBrand’s Christy Lebor walks the specialty cleaning aisle at Lowe’s to answer one big question:
Shopping With Christy
TIDE vs. ARM & HAMMER: Is the Extra $$$ Worth It? See Which Christy Picks
Laundry detergent packaging comparison: how pricing, load count clarity, and value messaging influence shopper decisions at shelf.
Shopping With Christy
Pink Salt Changed The Game And Not Because It Tasted Better.
How category norms shape packaging strategy. Learn when to disrupt, when to conform, and how design drives shelf attention and trial.
Shopping With Christy
Here’s What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.
What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form innovation. From Brianna’s and Kraft to Olive Garden and Skinnygirl, you’ll see: Why Hidden Valley commands nearly…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.