Types.
Shopping With Christy
Barebells protein bar lookin like Rolo’s?
In this packaging breakdown, Christy explores Barebells’ latest SKU spotted at Target. This new box structure offers a visual identity that leans heavily into confectionery cues. Is it a subtle strategy to draft off category-adjacent equity, or the beginning of a broader brand evolution?
Shopping With Christy
Gatorade Extends Into Alkaline Water
Gatorade recently entered the branded water category. Here’s what works, what doesn’t, and what your brand can learn when developing a brand extension. From equity transfer to packaging differentiation, we break down how this launch leverages built-in credibility and whether it delivers clear category understanding.
Shopping With Christy
Why This Is A Missed Opportunity!
Shelf visibility matters more than category familiarity. When a shopper doesn’t instantly understand what a product is, the package has already failed its first job. This example shows a common issue with DTC packaging design when it moves into retail. What works online, small logos, text-led explanations, subtle cues, often collapses on the shelf. In…
Shopping With Christy
Dr Pepper Baked Beans… smart licensing play?
Unexpected brand pairings are one of the fastest ways to stop a shopper mid-aisle, when they make sense. This baked beans SKU does exactly that by borrowing equity from a household-name soda brand and dropping it into a place most people wouldn’t expect to see it. From a food packaging design perspective, the move works…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.