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Shopping With Christy
The Single Packaging Mistake That Could Kill 50% of This Brand’s Sales
Metallic packaging can grab attention, but poor legibility under retail lighting turns bold design into a costly shelf mistake.
Shopping With Christy
Here’s Why Nurri Changed it’s Packaging Design at Costco
Fast-growing brands rarely stay static. What works at launch isn’t always what sustains momentum at scale. This update shows a clear shift in strategy. The original execution leaned heavily into white space and icon-driven cues, signaling nutrition and functionality. It felt clean, but also slightly clinical, closer to kids’ nutrition than adult performance. The new…
Shopping With Christy
Why This Sapporo Can Stops Shoppers Cold
A masterclass in shelf impact. From its bold ribbed aluminum structure to its beer-glass silhouette, this single-serve Sapporo can is designed to be noticed and to be picked up. In this video, Christy breaks down how tactile structure and light-catching details turn packaging into a purchase driver. It’s a small can with a big lesson in what makes design work.
Shopping With Christy
This In-Store Display Shows How to Keep a Legacy Brand Thriving
Old El Paso could’ve faded into irrelevance, but instead, in-store displays like this are one reason this legacy brand really has staying power. This retail walk-through spots an in-aisle execution that gets everything right: bold branding, playful claims, and standout visuals that drive appetite.
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