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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Positioning

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Positioning, Innovation, Strategy

Brand Innovation Trends That Drive Real Growth In 2025.

Discover the top CPG brand innovation trends for 2025 driving real growth. Learn how product innovation, branding, and consumer behavior are shaping marketing strategies that win in retail and online.

Positioning, Innovation, Design

Household Packaging Design That Drives Shelf Impact.

A shopper doesn’t read your package, they feel it. In the blink of an eye, their hand moves toward a product because something in the packaging whispered, “This works.” That instant, emotional pull is no accident, it’s the result of deliberate, insight-driven household packaging design built to win at shelf.

Positioning, Strategy, Design

A Strategic Approach To Cleaning Product Packaging Design.

Discover how to create high-performing cleaning product packaging design that drives sales, builds trust, and stands out on shelf with real consumer insights.

Positioning, Innovation, Design

How Strategic Ecommerce Packaging Design Fuels Growth.

Discover how strategic ecommerce packaging design drives growth, boosts retention, and elevates brand impact across every customer touchpoint. Read on to learn.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.