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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Positioning

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Innovation, Positioning, Strategy

In-store Messaging Secrets Top Brands Use.

Unlock the in-store messaging strategies top CPG brands use to boost sales and dominate shelf space. Learn how data-driven messaging drives purchase intent and retail success.

Design, Positioning, Strategy

The Ultimate Guide to High-Performing Ecommerce Assets.

Every pixel, word, and click matters. In the world of e-commerce, your assets are more than visuals—they’re conversion engines, brand storytellers, and your frontline sales team. If your digital shelf isn’t driving results, it’s time to rethink what you’re putting on it. Read on to learn how to build high-performing e-commerce assets that actually sell.

Innovation, Positioning, Strategy

Why Channel Agnostic Branding Wins More Customers.

Being on multiple channels isn’t enough—consumers expect a seamless experience everywhere. If your branding feels inconsistent, you’re losing trust, engagement, and sales. Winning brands don’t just show up—they connect. Want to future-proof your brand? Read on to learn how a channel-agnostic approach drives success.

Innovation, Positioning, Strategy

How to Craft a Vertical Brand Extension Strategy.

Learn how to craft a winning vertical brand extension strategy that drives growth, strengthens brand equity, and avoids common pitfalls. Read now for expert insights!

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.