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Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

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Innovation, Positioning, Strategy

The Strategic Choice Between a Sub Brand vs Brand Extension.

Sub-brand vs. brand extension—which is right for your CPG brand? Learn the key differences, risks, and strategies to make the smartest choice. Read now.

Positioning

CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Innovation, Positioning, Strategy

The Smart Way to Build a Hybrid Brand Architecture in CPG.

Discover how hybrid brand architecture strengthens brand equity, prevents confusion, and drives CPG growth with a smarter, scalable brand strategy.

Positioning

How to Position Your CPG Brand Extension for Market Success.

When should CPGs consider a brand extension? What are the risks? Learn how the right consumer insights can guide your brand extension to greater success.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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