Types.
Positioning, Innovation, Strategy
Breaking down the top brand repositioning failures.
When brands misread their audience or move too fast, repositioning can backfire damaging trust, equity, and sales overnight. Read on to learn how to avoid the most common brand repositioning failures and rebuild stronger market relevance.
Positioning, Innovation, Strategy
How To Increase Market Performance Through Tangible Repositioning.
Struggling to make your brand repositioning efforts stick? The problem is simple: abstract strategies leading to intangible repositioning will ultimately fall flat. Consumers don’t engage with ideas—they respond to what they see, touch, and experience. So, a tangible repositioning strategy is the solution. It’s about making bold, physical changes—product enhancements, packaging redesigns, or retail transformations—that…
Positioning, Strategy
How to Elevate Performance with a Company Repositioning Strategy.
The last decade has seen seismic shifts in everything from technology to consumer goods. Consumer preferences have evolved—trends such as health-conscious and eco-friendly choices are no longer nice to have; they are expectations. For companies, standing still is no longer an option. Strategic company repositioning is critical to adapting to these changes, ensuring that brands…
Positioning, Strategy
What Is Brand Repositioning, And Why Does It Matter?
When the existing brand identity starts to lose its spark, companies need a strategic realignment of brand messaging, visual appeal, and value proposition, or, in other words, brand repositioning. But what is brand repositioning in the first place? What are its risks, and how can it be helpful for market growth? Brand repositioning isn’t just…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.