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Christy Lebor
Partner/ Strategy
Group Director
Topics.

Category Insights

Boxed Wine Brands That Get It Right (and Wrong)

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9 Likes
08/13/2025
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Category Insights

What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

116 views
7 Likes
08/27/2025
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Positioning

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Positioning, Innovation, Design

Structural Packaging Design That Protects and Sells.

Discover how structural packaging design enhances durability, usability, and sales. Optimize your packaging to stand out and perform in-market.

Positioning, Innovation, Strategy, Design, Testing

The Data-Driven Guide To Effective CPG Product Development.

Positioning, Innovation, Strategy

CPG Brand Architecture That Fuels Innovation and Sales.

Positioning, Innovation, Strategy, Design

How Produce Packaging Design Drives Consumer Choices.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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