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Strategy, Design
A Complete Guide For Rebranding Products.
There is a duality to rebranding products in that it is both exciting and frightening at the same time. It’s exciting in that it brings about the possibility of increased brand awareness for capturing more outstanding market share. Conversely, there is also the possibility that time and money invested in the rebranding process could lead to the…
Strategy, Design
Fascinating Brand Innovation Examples Leaders Must Study.
Reviewing brand innovation examples before entering the CPG market is critical for understanding the dynamics of what works and what doesn’t. Studies conducted in 2024 found that only 35% of global CPG launches are genuinely new products, while 65% are renovation–such as line extensions, reformulations, new packaging, or relaunches. As consumer interests evolve continuously, simply…
Strategy, Design
Household Product Packaging Design For Better Shelf Performance.
I you believe household product packaging design is just about pretty boxes, you are missing the bigger picture. Packaging for household products is silent salesperson can skyrocket your brand from shelf to shopping cart in seconds. But the question is how to design such attractive packaging. This article discusses the most influential and proven tactics…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.