Design

Packaging Design and the Emotional Purchase.

Packaging design captures consumers’ attention and influences their purchasing decisions. In today’s competitive marketplace, where countless products vie for consumer attention, emotional packaging design has emerged as a powerful strategy to create lasting connections with potential customers. This article will explore emotional packaging design and its impact on consumer behavior. We will delve into the…

Design

The Importance of the Dieline in Packaging Design

Your dieline is the heart of your packaging design. Learning the basics of dieline creation will guarantee that your project doesn’t sink before it sets sail. This article you will learn all about dieline packaging from what it is, the packaging dieline templates options available, and the biggest mistakes brands and designers make. Why are…

Strategy, Design, Testing

The Complete Guide to Food Packaging Design.

Design

Critical Food Packaging Design Recommendations

Product packaging can serve as a crucial point of competitive differentiation for brands that utilize it to their advantage. As we know, the primary goal of food packaging design is to encourage customers to select the item from the retail shelf and add it to their cart. It’s a simple concept that belies the complexity…