Types.
Strategy, Design
How To Create A “Convincing” Rebrand Presentation Deck.
In today’s dynamic marketplace, continuous brand evolution is essential for companies to stay relevant. However, implementing a rebrand strategy can be risky without buy-in from stakeholders, your internal team and retail channel partners. This is where a compelling rebrand presentation deck becomes invaluable as it puts your brands best foot forward, providing the why, what,…
Strategy, Design, Testing
How To Perform A Data-Driven Brand Refresh.
Through complacency, declining sales, or a changing market landscape, a brand refresh is a pivotal strategy to rejuvenate a company’s image and re-engage its target audience. But giving your brand a fresh look does not guarantee a solution to these problems. It could result in worse performance than your current branding offers. Even though refreshing…
Strategy, Design
The Ultimate Guide To Logo Rebranding.
In a world of visual storytelling, a logo is more than a decorative element; it’s the most critical brand asset for increasing memorability in the minds of consumers. A logo must resonate yet remain etched in time so that your products become more than a use-case; they become a habitual response where consumers look to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.