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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Topics.

Category Insights

Boxed Wine Brands That Get It Right (and Wrong)

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9 Likes
08/13/2025
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Category Insights

What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

153 views
7 Likes
08/27/2025
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Positioning, Design

Things You Must Know About Eco Friendly Packaging Design.

Discover how to create eco friendly packaging design that boosts sales, meets sustainability goals, and stands out on shelves—without costly mistakes.

Positioning, Innovation, Design

Types of Packaging Design That Enhance Sales Velocity.

Discover the best types of packaging design that boost sales velocity and brand growth. Learn how smart packaging drives consumer engagement and conversions.

Design

Why a Pallet Packaging Design Fails and How to Get It Right.

Positioning, Innovation, Design

Structural Packaging Design That Protects and Sells.

Discover how structural packaging design enhances durability, usability, and sales. Optimize your packaging to stand out and perform in-market.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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