Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Design

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Positioning, Innovation, Design

Structural Packaging Design That Protects and Sells.

Discover how structural packaging design enhances durability, usability, and sales. Optimize your packaging to stand out and perform in-market.

Design

CPG Website Design That Converts Browsers Into Buyers.

Most CPG websites fail before a customer even clicks “Buy.” Slow load times, weak messaging, and poor UX silently kill conversions—long before a shopper ever reaches checkout. With 94% of first impressions based on web design and 38% of visitors abandoning sites due to poor experiences, can your brand afford to get this wrong?

A high-performing CPG website isn’t just a digital storefront—it’s a sales engine that turns browsers into buyers. Read on to learn how to create a website that drives engagement, builds trust, and delivers real results.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.