Types.
NICE PACKAGE, Strategy
Don’t Guess Your Way To An Assortment Strategy.
Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place.
NICE PACKAGE, Design
How To Approach A Brand Refresh Without Losing Your Customers.
A brand refresh shouldn’t feel like a gamble. But too often, it is. Because what one team calls a “light update,” another sees it as a total identity overhaul. This disconnect is dangerous. You risk confusing loyal customers, stalling momentum, and spending money on the wrong change.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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