Types.
More
Roundtable Discussion: Insights on The Johnson & Johnson Logo Rebrand.
Contributors: Michael Keplinger Michael is a partner and the Director of Testing and Insights at SmashBrand. Christy Lebor Christy Lebor is a Partner and Head of Brand Development at SmashBrand Kevin Smith Kevin Smith is the founder of SmashBrand, a brand development agency. Big Pharma’s Johnson and Johnson recently announced their intent to change the…
Strategy, More
Corporate Branding Vs. Product Branding In Consumer Goods.
Being a CPG brand manager tasked with launching a new product line, a critical question emerges as you think through your branding strategy: Should you leverage the company’s established name or develop a distinct identity specific to the latest offering? There’s always tension between corporate branding vs. product branding, making it challenging to decide one…
More
Leveraging The Threads App For CPG Brands.
The modern world constantly evolves, with rapidly changing technology at the forefront of optimizing a company for growth. Whether or not a brand is ready, the CPG industry is one such field that adapts to these changes and survives. One such change in technology for the online world is the introduction of the Threads app,…
More
How To Perform A “Performance-Focused” Brand Audit.
Whether working with a new-to-market brand or an existing company undergoing a brand refresh, an audit process is necessary for brand development. The brand audit provides valuable insights into the following: A comprehensive brand audit often separates strong brands that dominate a category from mediocre ones that struggle to remain on the shelf. But how…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.