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Leveraging The Threads App For CPG Brands.
The modern world constantly evolves, with rapidly changing technology at the forefront of optimizing a company for growth. Whether or not a brand is ready, the CPG industry is one such field that adapts to these changes and survives. One such change in technology for the online world is the introduction of the Threads app,…
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How To Perform A “Performance-Focused” Brand Audit.
Whether working with a new-to-market brand or an existing company undergoing a brand refresh, an audit process is necessary for brand development. The brand audit provides valuable insights into the following: A comprehensive brand audit often separates strong brands that dominate a category from mediocre ones that struggle to remain on the shelf. But how…
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The Ultimate Guide to New Product Naming.
Choosing the right name for your innovative product is the basic building block of a successful marketing strategy. But product naming is not an easy task. This is why many companies find themselves struggling with new product naming. A good product name must be attention-grabbing. It must be unique, easy to remember, and vital to…
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Line Extension vs. Brand Extension: How To Grow Your Brand.
Your next product launch shouldn’t be a gamble. Pick the wrong extension strategy and you’re not just risking sales—you’re jeopardizing your entire brand. If you want to expand without cannibalizing your own success, keep reading.
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