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Our CPG experts share their insights.

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Christy Lebor
Partner/ Strategy
Group Director
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Innovation

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Positioning, Innovation, Strategy

Unlock Brand Growth with Innovation in Consumer Products.

Discover how innovation in consumer products drives growth with data-backed strategies, real consumer insights, and shelf-ready brand execution.

Innovation, Strategy

The Interlinked Mechanism of Brand Strategy And Innovation.

Energize growth by aligning brand strategy and innovation: blend disruptive innovation, brand positioning & product innovation to boost brand loyalty.

Innovation, Strategy, Design

Pet Care Product Packaging for Increased Market Share.

Learn the 4-phase pet care product packaging design process insight mapping, prototyping, validation & team alignment to boost shelf impact & sales. Read on to learn everything you need to know!

Innovation, Strategy, Design

How To Develop A Dog Food Packaging Design That Converts.

Data-driven dog food packaging design that educates, differentiates, and sells. Learn proven strategies to win pet owners’ hearts and shelf space fast.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.