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Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Innovation

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Positioning, Innovation, Strategy, More

How Innovation and Positioning Build Brand Success.

Discover how strategic branding positioning drives CPG sales by increasing shelf standout, purchase intent, and consumer loyalty. Learn how to win at retail.

Positioning, Innovation, Strategy

Unlock Brand Growth with Innovation in Consumer Products.

Discover how innovation in consumer products drives growth with data-backed strategies, real consumer insights, and shelf-ready brand execution.

Innovation, Strategy

The Interlinked Mechanism of Brand Strategy And Innovation.

Energize growth by aligning brand strategy and innovation: blend disruptive innovation, brand positioning & product innovation to boost brand loyalty.

Innovation, Strategy, Design

Pet Care Product Packaging for Increased Market Share.

Learn the 4-phase pet care product packaging design process insight mapping, prototyping, validation & team alignment to boost shelf impact & sales. Read on to learn everything you need to know!

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.